Sustain for Life is a group of non-governmental, not-for-profit entities supporting projects internationally in order to empower people to create sustainable livelihoods in some of the worlds poorest areas.
River Creative were asked if we were able to support Sustain for Life’s push to raise funds for their charity at Christmas, which of course we were honoured to do for an extremely important cause.
The idea was to generate a fun campaign, encouraging people to wear Christmas jumpers and to raise money while doing so. We helped to generate a social media and poster campaign that would be used on Twitter, Facebook and Instagram.
We believe in supporting the worlds’ poorest people and that everyone can play a part, however small, to help improve peoples’ lives.