CREATING AN IT BRAND IDENTITY THAT STANDS OUT FROM THE CROWD

We were recently asked to develop branding for a newly launched brand, the Future Story Of .IT, which is part of Compare the Cloud.

The service intends to highlight technological advancements and is intended to drive engagement using videos, blogs and social media rather than traditional forms, such as display ads.

The aim is to be considered thought leaders who provide genuine insights. The brief was to create a futuristic tone of voice for the and the client expressed a desire to move away from stereotypical tech branding, which can be dark and unimaginative and instead, wanted to stand out from the crowd with a bright and fresh corporate identity.