Project Description



Salus Wealth Management was a new financial services provider looking to grow quickly. The company DNA is all about providing that personal touch in what can often be a numbers game. It’s part of the Openwork network, which is authorised and regulated by the Financial Conduct Authority. The director, Sam Henry, wanted this young brand to stand out from other wealth management firms. He needed the look and feel to represent the name – taken from the Roman goddess Salus – that stands for safety, salvation and welfare. However, the new brand also had to be signed off by Openwork.

Salus Wealth Management Stationery Mobile
Salus Wealth Management Website Pages Mobile
White Speech Marks

“River Creative have been a breath of fresh air to work with. They worked hard to understand our products, services and our business and what’s more, they are highly creative too! I would definitely recommend.”

Claire Bannell, Marketing Manager, Deutsche Post

“The work we did with River Creative was amazing and allowed us to hone down brand concepts and ideas. Being a creative company ourselves also meant we faced a lot of challenges internally and these were very well smoothed out by Lennie’s team.”

Andrew McLean, Managing Manager, Compare the Cloud

“River Creative have been an absolute joy to deal with and have produced work of the highest quality. The process of working in partnership with us, and ultimately the exceptional design work, has been highly impressive. We hope to remain clients of all yours for many years.”

Sam Henry DipPFS, Principal, Salus Wealth Management

“I had the pleasure of working with Lennie when I commissioned his services to develop the microsite for Haringey Council’s anti-knife campaign, I’m Out. Despite being given such a challenging task, Lennie and his team were able to deliver a website that more than exceeded my expectations. I am delighted with the microsite Lennie delivered and am grateful that I had the opportunity to work with someone who made a very stressful task, less so because of his professionalism and positive and flexible attitude.”

Sophia Brown, Senior Marketing Comms Officer , Haringey Council