Salus Wealth Management was a new financial services provider looking to grow quickly. The company DNA is all about providing that personal touch in what can often be a numbers game. It’s part of the Openwork network, which is authorised and regulated by the Financial Conduct Authority. The director, Sam Henry, wanted this young brand to stand out from other wealth management firms. He needed the look and feel to represent the name – taken from the Roman goddess Salus – that stands for safety, salvation and welfare. However, the new brand also had to be signed off by Openwork.