CREATING AN EMOTIVE BRAND THROUGH ANIMATED STORYTELLING

My Influence is a fairly recent organisation which delivers advice, support and guidance on well-being and mindfulness. It’s message is to encourage positivity in daily lives and by sharing a positive and caring attitude you can continue to affect many lives, creating a chain reaction of positivity.

Our intention was to generate a platform to share the service proposition, a website, and to generate a series of animations which illustrates a typical journey in a fun, positive manner. We firstly created a storyboard and script and then generated a character set that could be used throughout the branding and each animation. The completed animation was accompanied by a voiceover and music soundtrack.