Project Description

IBM RSPCA

IBM commissioned our team here at NRG Digital to create a film that showcases the digital solution to help regime and rehabilitate animals at the RSPCA.

We focused on the RSPCA’s story to engage our viewer and create an emotional connect, whilst conveying how IBM’s technology solutions have enabled the charity to reach more supporters in a targeted approach.

It was important to convey the rich history of the RSPCA without detracting from the support IBM provides, therefore we used subtle graphics to detail the software solution and key figures that would move and inform the audience.

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