River Creative were contacted by Chandler’s Kitchen, who are based in Perth, Australia, to create a brand identity and brand book for their launch in January 2019.
The restaurant is based in the suburbs south of Perth and is in a great location opposite the Pacific Ocean. The owner of the business positioned the brand to appeal to a broad audience, specialising in serving high teas and traditional roast dinners. Our research approach helped to develop a brand strategy which would appeal families and be playful, but still have a premium feel to it. We delivered several options, with the client finally settling on a colourful palette, with a strong typographic approach, strengthened with simple and recognisable iconography.